--- title: Detoxify your application and amplify the perception and experience - Servoy description: "ISVs: A roadmap on how to de-toxify your application and amplify the perception and experience – by Herber de Ruijter, Backbase Join us for a Webinar." image: https://servoy.com/hubfs/blog-servoy-random-imgaes/software-engineer-working-2022-12-01-05-13-05-utc-min.jpg --- - [github](https://github.com/servoy) - [documentation](https://docs.servoy.com/) - [forum](https://forum.servoy.com) - [login](https://admin.servoy-cloud.eu/solution/svyCloud/index.html) [![Servoy-logo big](https://servoy.com/hubfs/Servoy-logo%20big.svg) ](https://servoy.com) [![Book a demo](https://no-cache.hubspot.com/cta/default/21341454/ebe94e89-0b21-4092-bb43-3b637fffff2d.png)](https://cta-redirect.hubspot.com/cta/redirect/21341454/ebe94e89-0b21-4092-bb43-3b637fffff2d) [![Start for free](https://no-cache.hubspot.com/cta/default/21341454/4dba1fa1-3e55-41ae-bf84-87e530238d88.png)](https://cta-redirect.hubspot.com/cta/redirect/21341454/4dba1fa1-3e55-41ae-bf84-87e530238d88) - [documentation](https://wiki.servoy.com/) - [![Group 1517](https://servoy.com/hubfs/Servoy%202023/Images/Group%201517.svg)Login](https://admin.servoy-cloud.eu/solution/svyCloud/index.html) - Platform [Design](https://servoy.com/platform/design) ![interface-edit-brush-2](https://servoy.com/hubfs/Product%20pages%20icons/interface-edit-brush-2.svg) ###### Design Design powerful enterprise applications. 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Gain a total overview. - Industry From scratch Legacy modernization **NEW** Enterprise Cloud  [ Back to overview ](https://servoy.com/blog) # Detoxify your application and amplify the perception and experience June 21, 2012 • 1 minutes read ISVs: A roadmap on how to de-toxify your application and amplify the perception and experience – by Herber de Ruijter, Backbase Join us for a Webinar on June 28 Space is limited. Reserve your Webinar seat now at: [https://www1.gotomeeting.com/register/459511937](https://servoy.com/dl.jsp?url=https://www1.gotomeeting.com/register/459511937) Herber de Ruijter, VP of Products at Backbase, has successfully turned around several ISV’s in the last 8 years. He has a refreshing and counter-intuitive perspective on how to turn commoditized applications into category killers . He will explain in this webinar what he means with “de-toxifying” your application by doing less and how to deal with “feature-creap”. He will also show you how to streamline and “botox-ify” your application so that you can win in the cloud wave. His talk at Cloud University last month was an eye-opener to many of the attendees. Sign-up now for this exciting webinar. Title: ISVs: A roadmap on how to de-toxify your application and amplify the perception and experience – by Herber de Ruijter, Backbase Date: Thursday, June 28, 2012 Time: 11:00 AM – 12:00 PM PDT After registering you will receive a confirmation email containing information about joining the Webinar. System Requirements PC-based attendees Required: Windows® 7, Vista, XP or 2003 Server Macintosh®-based attendees Required: Mac OS® X 10.5 or newer [Ron van der Burg ](https://servoy.com/content/author/ron-van-der-burg) Share this article via ![](https://servoy.com/hubfs/Servoy%202023/Images/email-action-send-2%201.svg) [![](https://servoy.com/hubfs/Servoy%202023/Images/messaging-whatsapp%201.svg)](whatsapp://send?text=Detoxify%20your%20application%20and%20amplify%20the%20perception%20and%20experience-https://servoy.com/content/detoxify-your-application-and-amplify-the-perception-and-experience) ![](https://servoy.com/hubfs/Servoy%202023/Images/social-media-facebook-1%201.svg) ![](https://servoy.com/hubfs/Servoy%202023/Images/professional-network-linkedin%201.svg) ![](https://servoy.com/hubfs/Servoy%202023/Images/social-media-twitter%201.svg) [ Back to overview ](https://servoy.com/blog) The end ##### Related articles ###### [Servoy 2020.03 Release Webinar Part 1](https://servoy.com/content/tech-webinar-2020-3-23) March 23, 2020 • 1 minutes read [Read more](https://servoy.com/content/tech-webinar-2020-3-23) ###### [Tech Webinar Today: Servoy World Announced](https://servoy.com/content/tech-webinar-today-servoy-world-announced) March 20, 2019 • 0 minutes read [Read more](https://servoy.com/content/tech-webinar-today-servoy-world-announced) ###### [Tech Webinar – MS Word Integration / Reporting](https://servoy.com/content/tech-webinar-2020-4-8) April 6, 2020 • 1 minutes read [Read more](https://servoy.com/content/tech-webinar-2020-4-8) ##### Join 30k+ developers that stay on top of the latest low code insights! customer cases insights and reports relevant news [![Servoy-logo big](https://servoy.com/hubfs/Servoy-logo%20big.svg) ](https://servoy.com) ###### Platform ###### Industries ###### 4GL ###### Developers ###### Customers ###### Resources ###### Company ###### Solutions ©2026 Servoy B.V. 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