---
title: Detoxify your application and amplify the perception and experience - Servoy
description: "ISVs: A roadmap on how to de-toxify your application and amplify the perception and experience – by Herber de Ruijter, Backbase Join us for a Webinar."
---

[Content ](https://servoy.com/content)

# [Detoxify your application and amplify the perception and experience - Servoy](https://servoy.com/content/detoxify-your-application-and-amplify-the-perception-and-experience)

 Written by [Ron van der Burg](https://servoy.com/content/author/ron-van-der-burg) | Jun 21, 2012 11:11:24 AM

ISVs: A roadmap on how to de-toxify your application and amplify the perception and experience – by Herber de Ruijter, Backbase

Join us for a Webinar on June 28

Space is limited.

Reserve your Webinar seat now at:

[https://www1.gotomeeting.com/register/459511937](https://servoy.com/dl.jsp?url=https://www1.gotomeeting.com/register/459511937)

Herber de Ruijter, VP of Products at Backbase, has successfully turned around several ISV’s in the last 8 years. He has a refreshing and counter-intuitive perspective on how to turn commoditized applications into category killers . He will explain in this webinar what he means with “de-toxifying” your application by doing less and how to deal with “feature-creap”. He will also show you how to streamline and “botox-ify” your application so that you can win in the cloud wave.

His talk at Cloud University last month was an eye-opener to many of the attendees. Sign-up now for this exciting webinar.

Title: ISVs: A roadmap on how to de-toxify your application and amplify the perception and experience – by Herber de Ruijter, Backbase

Date: Thursday, June 28, 2012

Time: 11:00 AM – 12:00 PM PDT

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements

PC-based attendees

Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees  
Required: Mac OS® X 10.5 or newer

[View full post](https://servoy.com/content/detoxify-your-application-and-amplify-the-perception-and-experience)

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